Good morning, Alex 👋

Here's how your store is performing — last updated 2 min ago

Gross Revenue

This month

12.4%

$48,392

vs last month

8.1%

Net Profit

$14,718

30.4% margin

6.3%

Total Orders

1,284

This month

2.8%

Conversion Rate

3.47%

↑ from 3.21% baseline

1.4%

Avg. Order Value

$37.69

Per order

1.9%

Refund Rate

4.8%

62 refunds this month

Refund rate up 1.9% — review recent returns

Revenue & Profit Trend

Daily breakdown — last 30 days

Revenue

Net Profit

Orders by Day

Last 14 days

684

total orders

Fulfillment rate93%

Total

Fulfilled

Notes

Restock SKU-8821 (Wireless Earbuds)

Running low — 12 units left. Order 200 units from supplier. Lead time 8 days.

Inventory2026-06-07

Summer sale campaign — June 15

Prepare 20% discount on accessories category. Update homepage banner by Jun 12.

Marketing2026-06-07

Review refund policy

Refund rate hit 4.8% this month. Tighten eligibility window to 14 days. Check competitor policies.

Operations2026-06-06

New supplier quote — phone cases

Supplier A: $2.40/unit MOQ 500. Supplier B: $2.10/unit MOQ 1000. Compare quality samples.

Sourcing2026-06-05

Email marketing A/B test results

Subject line variant B won — 34.2% open rate vs 28.1%. Use conversational tone going forward.

Marketing2026-06-04

Q2 tax prep — schedule accountant

Book call with accountant week of Jun 16. Pull all invoices from Apr-Jun.

Finance2026-06-03

Recent Orders

Order	Customer	Product	Value	Status	Channel	Date
#10482	Priya Nair priya.n@gmail.com	Wireless Earbuds Pro 2 items	$89.98	Fulfilled	Shopify	Jun 7, 2026
#10481	Marcus Webb m.webb@outlook.com	Phone Case Bundle 1 item	$34.99	Processing	Amazon	Jun 7, 2026
#10480	Yuki Tanaka yuki.t@icloud.com	Desk Organizer Set 3 items	$67.47	Fulfilled	Etsy	Jun 7, 2026
#10479	Daniela Cruz dani.cruz@gmail.com	Laptop Stand Bamboo 1 item	$49.99	Pending	Direct	Jun 6, 2026
#10478	Tom Okafor tokafor@gmail.com	Cable Management Kit 2 items	$28.50	Refunded	Shopify	Jun 6, 2026

Rows:1–5 of 10

Analytics

Conversion Funnel

Last 30 days

Sessions

37,020

Product Views

14,208

61.6% drop-off from previous step

Added to Cart

4,962

65.1% drop-off from previous step

Checkout Started

2,180

56.1% drop-off from previous step

Orders Placed

1,284

41.1% drop-off from previous step

Overall Conversion3.47%

1,284 orders from 37,020 sessions

Key Metrics

Total Sessions

37,02011.2%

Bounce Rate

42.3%2.1%

Repeat Customers

28.4%3.7%

Cart Abandonment

65.1%1.4%